Saturday, 29 September 2012

The Realistic/Negative Review Of The New White Dwarf

Most of us will have spent a week with the new White Dwarf so it's time to be realistic about what GW have actually given us... I say given, for the princely sum of £5.50 that is. I think it's fair to say that we all genuinely wanted the new White Dwarf to be a real hobby magazine. Last Saturday I would've said this was what we had now. And although it's certainly more of a hobby mag than in the last incarnation, we really shouldn't fool ourselves. I won't add too much myself, as this review over at Play Unplugged sums up what I'm thinking... to quote...

"It didn’t take long after my purchase for the shine to wear off. Pages 4-51 are not just advertisements in the sense that they are content about the game, they are advertisements in the “Ohhhh… look at this thing we’re selling and here’s where you can buy it way.” Think about that. 48 pages of straight ads. Pretty advertisements for sure, but advertisements non-the-less... That in my mind is where the “new” White Dwarf makes a big misstep. I’m already interested in your products GW. I hate to break it to you, but I wouldn’t be buying your magazine if I wasn’t. Your job is to give me cool reasons to buy more, and tons of front loaded advertisements (at least for me) is not the way."

Follow the link to the full review. In sum: it looks and feels really lovely... but it remains a catalogue. (Sad face). 

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