3D Printing, Toys, And Hints Towards The Future

A 3D printed action figure - from ToyArk

There's an interesting article in the Guardian today about 3D printing and toys. I repost it here in full because I think it hints at some interesting ramifications for the wargaming community. Principally this could be a way that the market leaders - e.g. GW, PP - choose to go, although I imagine plenty of resistance from a company that still depends on a high street and shopping mall presence. Also I wonder how it would influence the future of crowd funded projects - it would certainly cut out the manufacturing and shipping times, so maybe we'd see more adventurous or diverse projects (allowing of course for the limitations of home printing).

From the Guardian, 17th Feb 2014:

The prospect of children printing their own Transformers and My Little Pony toys is a step closer, after toy firm Hasbro revealed a partnership with 3D printing company 3D Systems. 

The two companies are working together to “co-develop and commercialise innovative play printers and platforms later this year” according to their announcement, which refers to the “entirety of Hasbro’s world-renowned brands” without mentioning specific details for the latter. 

“We believe 3D printing offers endless potential to bring incredible new play experiences for kids and we’re excited to work with 3D Systems, a recognised industry leader in this space,” said Hasbro’s president and chief executive Brian Goldner. 

It’s the latest high-profile partnership for 3D Systems, which sells a range of 3D printers and related services. In January, the company announced that it was working with The Hershey Company to explore the potential of 3D-printed chocolate, while also appointing musician Will.i.am as its “chief creative officer”. 

The new partnership is part of a wider interest in the potential for 3D printing and toys. Disney has developed software to turn animated characters into 3D-printed mechanical toys, for example, while British charity Kids Company worked with agency AMV BBDO and 3D printing firm Ultimaker on a pop-up shop in London printing toys for vulnerable children when visitors made a donation. 

British startup MakieLab has been making waves in the toy industry with its Makies dolls, which children design themselves using its website or app, before their parent orders the physical versions. 

“There will be plenty of emerging-tech types in toy companies saying this is part of the future, but as a big company it takes a long time to change course,” chief executive Alice Taylor told The Guardian in March 2013. 

Some large toy companies have since talked publicly about the challenges of adopting 3D printing. That June, Mattel told the Wall Street Journal that while its engineers used the technology to create prototype toys for brands including Barbie and Hot Wheels, it was steering clear of letting consumers print out their own toys for safety reasons. 

Lego press officer Roar Rude Trangbæk expressed similar sentiments inan interview with trade website 3D Printing Industry in December 2013. “Currently we do not see 3D printing as a viable replacement for the moulded LEGO elements of today due to the fact that we have very strict demands for the quality, durability and safety of our products,” said Trangbæk “3D printing does not currently live up to these requirements. In addition there is a high production cost involved, which currently does not make it commercially viable for us – except for prototyping purposes.”

3D printing technology is changing fast though, including the cost and quality of consumer printers. Hasbro’s partnership with 3D Systems – and the public commitment to release products later this year – indicates that it has taken a more optimistic view of the technology’s potential.

The Oddness Of Adult Lego (Featuring Rivendell In Lego)

I really like Lego*. What I don't understand though, is adults who buy Lego for themselves or each other. It just seems rather odd. 

As a child I adored Lego and played with it constantly, as far as my memory can be relied on. Back then - I mean the early-mid '80s - Lego firmly had a place in the child's play space. Toys were toys. Today Lego has a strange cultural position. Consider the Lego store. Here we can find toys apparently designed and marketed at all ages. It must be 'all' ages because there are simple blocks for the under 5s across the aisle from massively complicated huge kits that are surely aimed at adults. And these kits can be priced well over £100. 

But what is the adult desire that leads to buying Lego, I wonder? Do adults buy it for themselves or is it a gift-giving economy where people mutually feed the play-desires of their friends? I honestly cannot work out what is going on here. An anecdote: a high-level academic where I'm studying recently had her 40th birthday and was bought a Lego R2D2 by colleagues - a kit that retails for something like £150. 

What will she do with this? Build it, I suppose. I can kind of see the attraction myself, yet, I can't get away from the nagging feeling that about 30 minutes in I would feel a deep-seated, cold shock that I was doing something utterly silly. I mean, it's just Lego! More than this, my cherished Lego memories are not of building the kit and simply leaving it at that. The true joy of Lego is surely building - crafting - your own creations. Monsters, spacecraft, buildings, anything, springs forth from the creative maelstrom of the child's mind and feeds their play, either alone or with siblings or friends.

I cannot imagine someone giving an adult a jumbled bag of random Lego pieces. The adult Lego is all about building the kit 'properly', so presenting someone with what would amount to a child's Lego collection - all pieces heaped in an inviting, tempting pile - would be out of place. It's this disconnection that makes adult Lego such a hollow prospect for me: it is Lego as nostalgia, as a 3D jigsaw puzzle, with the real joy of Lego miserably absent. 

Or perhaps I've got it all wrong and all adult Legoists are sweating over amazing creations, such as this Lego version of Rivendell. But I doubt it. 

*Americans please note, the plural of Lego is Lego, not Legos. 

Incredible LEGO Lord of the Rings Helm's Deep

I can't really add anything to these pictures... *applauds the effort and time spent building this*

Pictures from here.